With COP30 fast approaching, there’s already a packed schedule of mini-COPs and Climate Week events. While speaking invitations fill my inbox year-round, this is definitely peak season.
For the past year, I’ve been somewhat confined, dedicating more time to thought leadership writing than public speaking, but I’m gradually emerging from my year-long speaking fatigue. I may respond to one or two invitations in the coming months.
If you’re navigating your own stream of speaking invitations, here are some key questions to ask yourself before accepting an opportunity.
1. Is the Topic Relevant to Your Personal Purpose and Career Goals?
It’s easy to get swept up in the excitement of an invitation, but a truly great speaking opportunity should be an extension of your work and passion. If the topic doesn’t genuinely resonate with you, it will be harder to deliver a compelling and authentic message.
2. What is the Audience’s Investment?
Go beyond simply knowing who the audience is. Find out if they have a personal investment in what you’re speaking about. What are their expectations for your participation? Speaking to an engaged and invested audience is far more impactful than speaking to one that is simply present.
3. Are You a Good Fit for the Event?
Just like being offered an award, the reason you were selected to speak should be immediately clear. Your expertise and the event’s theme should be a natural match. If you have to ask yourself why you were invited, it might not be the right fit.
4. What Support is Available?
Never assume anything. Even if it feels uncomfortable, ask about the available support. This includes everything from logistics and travel coverage to tech support and presentation-ready templates. Being prepared and supported allows you to focus on your message, not on logistics.
5. Who and What’s Behind the Event?
Do your research. Keep in mind your own affiliations and the brands you identify with. The event’s identity and mission reflect on you as a speaker. Get to know the other speakers who have participated in previous editions to ensure you’re in good company.
Finally, always remember that a speaking opportunity is more about building an impactful legacy than it is about personal branding. Choose wisely, and your message will have a far greater reach.